FDF Scotland Member Success Stories


Reformulation and reducing portion sizes

Our members are reformulating their recipes and reducing portion sizes to reduce the calorie content of their products.

  • Soft drink companies have reduced the sugar content in their products by 18% over the past five years;
  • Confectionery companies have introduced a 250 calorie cap on single serve chocolate - leading to calorie reductions of between 10-15% per serving;
  • Under the UK Government's Responsibility Deal FDF members reduced the salt in their products by 8%. This builds on previous voluntary action by companies which helped to reduce adult intakes of salt by 11% between 2005/6 and 2014.

Food and drink manufacturers are supporting the UK Government’s highly ambitious sugars reduction drive - to reduce sugar content in products by 20% by 2020. This work will have a significant impact on many products manufactured and sold in Scotland.

Macphie

The food ingredient manufacturer Macphie, based in Aberdeenshire, is leading the way on reducing the sugar in its products. They are working three years ahead of the UK Government’s sugar reduction targets.

 

Macphie has produced a range of cake mixes and frostings which have been reduced in sugar by 30%, without compromising on taste or quality. Their reduced sugar range replaces sugar with inulin - a vegetable fibre made from chicory root which is 100% natural.

Macphie is now looking to expand the healthier alternative range across more of its existing products, including its biscuit and flapjack products.

PepsiCo (UK)

PepsiCo is one of the world’s leading food and drink companies, with brands including Walkers, Doritos, Pepsi Max, Quaker and Tropicana.

More than a decade ago, Walkers was one of the industry leaders on salt reduction - removing around 55% across savoury snacks and about 25% from standard potato crisps. Having successfully fulfilled the 2012 Responsibility Deal salt reduction targets, Walkers voluntarily signed up to the 2017 targets and are on track to fulfil them. By switching to healthier oils, their R+D team has ensured a continuity of taste for Walkers crisps, while reducing saturated fat by more than 70%.

In their soft drinks portfolio, PepsiCo is prioritising lower-calorie, lower-sugar offerings. Most recently they have reformulated their 7UP product, so it contains less sugar and fewer calories. By sweetening 7UP with stevia, a natural plant based sweetener, alongside sugar, they've removed 4 grams of sugar per 100ml – an overall 30% reduction from the previous 7UP formula. In 2013 they launched Trop50 with 50% less sugar and have reduced the sugar in their Lipton ice tea by 30%.

PepsiCo has committed to the soft drinks industry voluntary target of reducing calories by 20% by 2020.

Lucozade Ribena Suntory

Lucozade Ribena Suntory is one of the UK's leading soft drink manufacturers. Their brands include Lucozade Energy, Lucozade Sport, Ribena and Orangina.

In 2017 they reduced the sugar content of best-selling and Scottish favourite, Lucozade Energy, by more than 50%. From March 2018 household favourite Ribena has less than 5g of total sugar per 100ml (that's approximately a teaspoon). They have also launched low and no calorie alternatives in Scotland, including Lucozade Zero and Ribena no-added sugar flavours.

 

In total, Lucozade Ribena Suntory will reduce the average sugar content of their product range by 50% - removing 25,500 tonnes of sugar and 98.1bn calories, whilst matching or improving taste.


New Product Development

Our members are not just altering existing products, they are at the forefront of innovation to develop new products to help consumers have a balanced diet.

PepsiCo (UK)

PepsiCo is one of the world's leading food and drink companies, with brands including Walkers, Doritos, Pepsi Max, Quaker and Tropicana.

In 2007 PepsiCo launched Sunbites, with almost 30% less fat than regular crisps and one third of the suggested daily amount of wholegrain in every bag. It's now a £45 million brand.

In 2016 Quaker Oats 'Super Goodness' range was created to meet increasing consumer demand for simple, wholesome ingredients. The range includes Super Grains containing protein, fibre, and omega 3+ as well as the Super Fruits varieties containing Vitamin B6, C, D and Mineral Zinc to support the immune system. Quaker has also led the way with 'On The Go' products, which are intended to help those with busy lifestyles enjoy a convenient and portable breakfast alternative, without compromising on the taste or health benefits of Quaker products.

Since 2005, PepsiCo committed to only promote no sugar Pepsi MAX across the UK. Today, 75% of their UK grocery retail sales are in no sugar cola varieties.


Consumer Education

Food and drink manufacturers are helping consumers make informed choices by voluntarily providing a simplified version of nutrition information on the front of pack - sometimes with red, amber and green colour coding. This means consumers can easily check and compare foods. This is in addition to the legal obligation food and drink companies have to tell their customers what is in their food by providing ingredients lists and full nutrition information.

Many of our members also take part in food education initiatives to help people understand where their food comes from and how it is produced.

Hamlyns of Scotland

Hamlyns of Scotland is a Scottish oat milling business based in Aberdeenshire. They provide a range of products including traditional porridge oats and oatmeal through to convenient quick-cook porridge sachets and instant porridge pots for a healthy breakfast on-the-go.

Hamlyns is part of Business in the Community Scotland's 'Healthy Breakfast Challenge'. The initiative includes a number of fun activities where children from primary schools across Scotland learn about the nutritional content of breakfast foods and the importance of a balanced diet.

The pupils undertake a month-long breakfast diary challenge - recording what they've had for breakfast in words and pictures, along with any exercise they've done. After a month, prizes are awarded for both creativity and healthy eating.

PepsiCo (UK)

PepsiCo is one of the world's leading food and drink companies, with brands including Walkers, Doritos, Pepsi Max, Quaker and Tropicana.

In March 2016 Tropicana launched 'Little Glass'. The brand's biggest marketing campaign in three years, it was aimed at highlighting the nutritional benefits of juice, and encouraging people to enjoy a 'Little Glass' (150ml) of 100% pure fruit juice in moderation as part of a healthy and balanced diet.

Pepsi has also been progressively working with the out-of-home sector to nudge people into making no-sugar soft drinks their first choice. For example, new drinks fountains and fridge displays were placed in Subway stores designed to encourage customers to switch to low or no sugar options. In the past year (summer 2016-17) Subway has cut 3.7 billion calories from British diets after moving to PepsiCo and Britvic beverages.

 

Lucozade Ribena Suntory

Lucozade Ribena Suntory is one of the UK's leading soft drink manufacturers. Their brands include Lucozade Energy, Lucozade Sport, Ribena and Orangina.

As part of their industry leading Health & Wellbeing plan, Lucozade Ribena Suntory is investing £30 million over the next three years to help get the nation moving more.

Lucozade Ribena Suntory are seeking to inspire 1 million people to move more with its 'Made to Move' campaign fronted by IBF heavyweight champion, Anthony Joshua. From March 2018, they will also be launching a Movement Fund with a number of charity partners, designed to help disadvantaged groups access sport and activity more.


Last reviewed: 27 Apr 2018