Auchenblae - The 'Souper' Apprentice

Auchenblae - The 'Souper' Apprentice

About the Project

Enterprise is a core part of the ethos at Auchenblae School. A Future in Food provided an opportunity to extend enterprise education into a wider industry context.

The project ran over a school term with a composite class of primary four / five pupils.

The pupils were tasked with working in teams to adopt key roles to create an innovative new soup with a business approach to the production, and marketing of their product. The project was integrated into all aspects of the day-to-day curriculum.

It's a gift to Curriculum for Excellence.

Teacher, Auchenblae Primary School

Project Partners, Aims and Objectives

  • Kincardineshire

  • Macphie Ltd logo

    Kincardineshire

  • Build an understanding of food, in terms of nutrition, production and marketing
  • Support a local school and the local community
  • Highlight the range of skills needed in the food and drink industry
  • Promote and raise awareness of the need for sustainability
  • Provide a local and societal context for learning
  • Support CfE within the school

Outcome

The judges chose a winner based on the soup quality, advertising displays and the children's presentation pitches that included a PowerPoint and a jingle.

The winning soup was then produced in sufficient quantities to supply an audience of parents and visitors at a final prize giving ceremony. Alongside an overall winner, there were a number of other awards for specific elements of the project, e.g. best display, best PowerPoint etc. Pupils also developed and produced a recipe booklet that they sold to raise funds for further enterprise activities.

Pupils learnt about:

  • the science of food through input from Rowett Institute of Nutrition and Health (RINH);
  • where food comes from through a farm visit as part of the RHET programme;
  • how food is developed, produced and marketed thanks to a visit to the Macphie site and talks at school from their staff;
  • job roles and skills required to work in the industry through input from SFDF and Macphie.

How we did it

Using the model of the TV show 'The Apprentice' the children were tasked with forming and naming their own company to create a successful business model to produce and market a new tasty soup.

Marketing and Research and Development departments at Macphie talked to the children about their roles.

The Rowett Institute of Nutrition and Health ran 'Food Lab' workshops on basic principles of food nutrition and the science of food.

Pupils worked in mixed groups of 4 or 5 pupils to form their own 'company' and devise a company name and logo.

A market research exercise by the children involved developing questionnaires and conducting interviews with other pupils, staff, parents and members of the community. The results were collated and analysed to finalise the choices of ingredients for their soups. A final review of the ingredients considered them in terms of how healthy they were, whether they were locally grown, in season and the “food miles” involved.

The soup ingredients decided, the children had to develop a business plan, design packaging and produce advertising that would give their product that competitive edge.

What we learned

Collaboration - The children's skills improved in terms of working in a team, communicating and sharing their ideas.

Literacy – Diary writing recording key events, recipe writing, designing invitations, leaflets and posters.

Numeracy – Costing ingredients, comparing Fairtrade products with supermarket prices, cost of running a business, bank interest charges and information handling e.g. market research surveys.

ICT – A soup recipe book was produced using resources from GLOW and the children sold them at the School Fair to raise money for school funds. In groups they researched information, made logos, designed adverts and produced charts to check criteria re their ingredients. The children also produced PowerPoint Presentations to promote their soup companies. One pupil produced a video of his family helping him to advertise his product.

What next?

Parent involvement - Get your groups to consult with parents and do some extended thinking as to how to give their 'company' a competitive advantage. Family members have many skills and knowledge around either the food and drink industry and/or running a business.

Hold mock interviews - These provide the children with a glimpse at how people have to prepare for and conduct themselves when seeking to gain employment. In this project the children were given a range of job descriptions for positions within the food and drink industry and as a result learned about the range and variety of career options.