News article

24 July 2020

The Food and Drink Federation responds to speculation around forthcoming UK Government proposals on obesity

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The FDF has issued the following press release:

Responding to speculation around forthcoming UK Government proposals on obesity, Tim Rycroft, Chief Operating Officer at the Food and Drink Federation said:

“If the rumours are true, then this will come as a slap in the face to the UK's food and drink manufacturers and the half a million people we employ, so recently the heroes heralded by government for feeding the nation during the Covid crisis.

“With household budgets more stretched than ever before, restrictions on promotions and advertising will increase the price of food, reduce consumer choice and threaten jobs and investment across the UK at a precarious economic time.

“The proposals are illogical, flying in the face of the government's own reformulation programmes. We could see a ban on promotions of food such as mustard and mint sauce, days before the launch of the Chancellor's 'Eat Out to Help Out' campaign. Already hard-pressed shoppers can expect to see their weekly shop become more expensive, at an average cost of £600 per family. We could have the Great British Bake Off with no cake adverts allowed. It will place enormous cost on broadcasters, while manufacturers who have done so much to bring new healthier options to market will now find they have no way of bringing these to shoppers' attention.”

More Information

Contact Meg Bevan, Corporate Affairs Division, at:, or 07946 340 998.

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